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Spotlight on: Custom Icon Tote

It’s true: everyone needs a fits-everything, multifunctional bag that seamlessly transitions from 9-5 and beyond. But for those of you who care about fashion and function, most options lack personality and look, well, basic. Enter our Custom Icon Tote, which you can personalize with letters or motifs including hobbies, food, phrases and MORE.

Let’s get you started with the basics and why we think this is the *most* perfect tote:

The fun part is making it yours—we have tons of hand-drawn icons that will be carefully embroidered in up to six places on each tote!

Okay, now to help you find your perfect match, we’ve rounded up some design inspo based on every type of personality.

If You’re: A Busy Mom

Then Try: Bright and happy motifs like a flower, heart, and bold letters that are both trendy and kid friendly.

If You’re: A Beach Bum

Then Try: Warm-weather icons like a palm tree, fruity drink, and lighthouse.

If You’re: An On-the-Go Student

Then Try: Bring a little good luck to your busy day with a four-leaf clover and horseshoe or flaunt your star sign with a zodiac motif.

If You’re: A Fitness Fanatic

Then Try: Show off your sporty side with tennis rackets and energy-fueled icons like iced coffee and lol-inspired sayings.

Looking for more? Browse our selection of bag charms to add even more flair to your bag!